Bleachers Bar & Grill is a local sports-centric restaurant and bar in a high traffic greater NY area. The vision was clear: Create a modern sports themed brand with upscale appeal. We started with a clean typographic logo mark and custom treatment. Taking the simple symbol of a mug we added the lacing found on any common American football. We leveraged this iconography throughout all brand pieces. 

Our next goal was to create a modern website. We find it a constant struggle in looking for a menu while searching for restaurants on our mobile devices. We made this a benchmark goal in easy to navigate UX. We then created all tangible ancillary materials from menus to cards and signage. Once live we supported the site through email marketing and various digital efforts.