Yum yum in my tum tum. We at NailBiter Co. HQ love a tasty challenge. When the fine folks at the wildly popular South Shore Dive needed some help with a new brand concept our taste buds were tingling. We built a completely custom typeface with ascender / descender strokes that flow like talons and claws. We gave it angularity to speak to the speedy service. From there we paired the word mark with a fire spewing chicken icon that is edgy yet sophisticated. Standing out on its own on a hat, the side of a bag or the site of a building.

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