Limelight Fitness in the historic NYC Limelight building is a second generation fitness facility. Looking to distance themselves from the previous experience we engineered a unique brand vision. 

While admiring yet challenging the Renaissance revival tone of the building we leveraged our vision through various platforms. From an all new website with an easy to navigate structure to prove ROI in our email strategy we provided a 360 solution that set the stage for mass appeal. 

1. Email Nurture Cycle

2. VIP Services Card

3. Guest Pass