It is important for a business to avoid inconsistency with their logos and designs. A business should make sure they have enough time, resources, and also a well-organized operation in order to keep a consistent image of the brand for the consumer. Once a logo is designed and pushed to their consumers it is imperative for that company to keep their website, emails, and signage consistent with the original logo. This will keep a company’s language the same and result in higher engagement and retention amongst its consumers. The path to success is dependent upon a well-understood brand promise and value to the consumer. Different perspectives working with enough time, resources, and care for the brand identity will result in the best and consistent message you want to deliver.