The real issue for small businesses when choosing and setting up a CRM is the underestimation for the support and management needed to implement and leverage the most out of their chosen CRM. A properly managed CRM system can create consistent high-end content that prospective clients need and want. This content can be delivered with professional design, functional automation sequences, and measured with clean and concise feedback.
Purchasing a CRM with every function and tool is exciting, with the potential for increased communication seemingly endless, if the system is organized and managed correctly. Unfortunately, all of that potential is only actualized if you can leverage everything your software has to offer and manage the system for years to come.